"...Designers who win awards for edgy design they did for a friend's business-- with a print run of one hundred or something like that? They've got no art director, no creative director, no client's representative, no agency person. Where's the obstacle to good design there? But take something like a cheese. When I see a really good package for a cheese-- I know what that designer went through to get there. It makes me want to fall on my knees and kiss that designer's feet, that cheese."